One new feature Amazon is bringing from its retailer bag of tricks: the free trial. In the Web version of its store, customers can try out many of the apps (using their mouse to control the christian louboutin 2011screen) before they buy. Amazon said it will tie its Appstore to other items people search for on its site. "If you are looking at basketball attire, we might surface basketball apps to you in the store," said Aaron Rubenson, Amazon's category leader for the Appstore.The problem of finding apps has spawned new businesses to help the developers. A San Jose, Calif., company called GTekna Corp. sells an app-promotion service.GTekna offers a money back guarantee to place apps in the top 25 list in the Apple App Store within three days through contracts with community websites that agree to provide incentives for their members to download apps that are promoted. The service, which can cost $5,000 for a game app, is so popular that it is booked for the next month. Developers are counting on Amazon's new Appstore for Android devices bring its familiar shopping experience and sophisticated recommendation technology to mobile apps. "My hope is that users will more easily find my apps," said Brian Wood, CEO of Snapwood Apps, which develops photography apps. Angry Birds developer Rovio created different versions of its app to occupy more of the spots on the top download lists. In addition to its main game, it has a seasonal version that it adapts for holidays. It also launched a new version with a tie-in to the movie "Angry Birds Rio" in partnership with News Corp.'s Twentieth Century Fox Film Corp. this week. "It gives us more shop online 2011visibility," said Ville Heijari, a spokesman for Rovio. News Corp. also owns The Wall Street Journal.
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